Founder of the design firm, Rita has a degree in Agronomy and a Masters in Brand Marketing and Management from ISCTE. She also has the WSET (wine & spirit education trust) level 2 certificate.
She worked in credit analysis for small and medium-sized companies at BPI bank, leaving to be a stay-at-home mom. After 7 years, when her youngest daughter began school, Rita created the first design company in Portugal exclusively dedicated to the wine sector.
Her work is essentially strategic. Based on an in-depth and passionate knowledge of the wine world, from production to market launch, she builds the concept for each brand based on the values of its identity, its history, its characteristics and what sets it apart.
For Rita, creating a label is complex and fascinating work... even addictive! Between trips to estates in the Douro and Alentejo, Rita studies, travels and laughs with her 3 daughters, who are a source of joy and fun, but who are as much work as creating a new concept. It is within this busy lifestyle that the slogan "we love what we do" emerged. Without that love, none of this could be possible.