Alter Real

Royal olive oil

Client: Companhia das Lezírias, S.A.
Prémios Lusófonos de Criatividade 2017 - Silver medal for Packaging category

Due to our natural affinity for premium brands, being given the opportunity to create a concept and packaging for this absolutely exclusive olive oil - which came from the same olive grove as the Alter Real Pure bred Lusitano stallions - was absolutely gratifying.
The Alter Real stud farm was created in 1748 by King John V, our Magnanimous King, for the national production of horses in High School. The mares that gave birth to these stallions are confined to the hill during the day and go out to the field in a herd for a remarkable daily event that takes place in the evening. They spend the night in the Coutada do Arneiro Olive Grove where they are free to graze and give birth to foals, the future studs of this noble race.
Our challenge was to create a package that would honour the origins of this royal olive oil in fresh and engaging style.