Berberana del Sur
Mirroring good moments and hours of sun.
Client: United Wineries
For one of the most internationally acknowledged Spanish producers, we created Berberana del Sur, a young and sophisticated brand that targets the Scandinavian markets. In it, we highlighted the features most recognised in Spain: a sunny country of beaches, where you can spend quality time with friends and family.
To the impactful Berberana logo, with the dragon as its symbol, we added bright coloured elements. The logo’s power is therefore balanced by a touch of coolness, attaining a combination of tradition and innovation, sophistication and youth, dualities that complement the transformative experience these wines have to offer.