Today’s image for the Port of all times.
Client: Sogrape Vinhos, S.A.
With the optimism and dedication that define us, we readily accepted to redesign the image of a brand with a tremendous cultural load, intertwined with the Portuguese history.
Porto Ferreira’s range of wines, originally created by Dona Antónia Adelaide Ferreira, a charismatic woman that dedicated her life to the Douro and Port, today exhibits a more attractive look.
Because the smallest of changes is sometimes the most significant, and since reinvention is a process that any brand should undergo, we developed a cleaner and more youthful lettering for the Porto Ferreira logo. To accompany the updated logo, we also improved the line-up’s packaging design. We created a bond between the past, present and future, in a solid project that stays faithful to its history.