CV e VZ

The timeless definition of elegance.

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Client: Lemos & vanZeller, Lda.

We wanted the vanZeller wines to convey the great accomplishments of a family whose history blends with the Douro Valley, without losing its balance. Among the producer’s range of wines, CV and VZ, the most recognised, have a special design to show. In it, the hardness of the lettering contrasts with the delicate and detailed traces that compose it, just as the grandeur of the Douro’s landscapes contrasts with the elegance of its wines. There isn’t any image to illustrate these wines, as the letters alone become the icon of the brand. The underlying message of consistency and reliability, combines with the “art of being unnoticed, together with care to make subtle distinction”, words of Valéry often used by Cristiano Van Zeller as the perfect definition of elegance. Each bottle contains a luscious dialogue that unwinds between strength and grace, sip by sip.