Dona Antónia Adelaide Ferreira, known as “Ferreirinha”
Thanks to her, the Douro region thrived again. Vineyards, olive groves and orchards. And roses and roses. Not only for their beauty, but because of the discovery that, since roses are more fragile, they give early signs of disease, enabling treatment and salvation…
Private labels
Private Brands, also known as private labels, retailer brands or store brands, are defined as all merchandise marketed under the retailer’s brand, and can be identified by the name of the retailer itself or a name created specifically for that purpose…
Wine labeling rules and regulations
Laws and specifications to be taken into account in the production of wine labels. A book is not chosen by its cover, but a wine can (and should!) be chosen by the label. As such, special attention needs to be paid to labeling rules…
The Design Inspiration Behind an Iconic Wine Label
The process of creating an inspired design. The label on a wine bottle is indispensable to its identity. It serves not only to indicate its name, but also its physical and historical context; the brand’s essence and its producers…
Por Trás do Rótulo: o Processo Criativo
The process of creating an inspired design. The label on a wine bottle is indispensable to its identity. It serves not only to indicate its name, but also its physical and historical context; the brand’s essence and its producers…
Regras para rotulagem de vinhos
Laws and specifications to be taken into account in the production of wine labels. A book is not chosen by its cover, but a wine can (and should!) be chosen by the label. As such, special attention needs to be paid to labeling rules…
Marcas próprias
Private Brands, also known as private labels, retailer brands or store brands, are defined as all merchandise marketed under the retailer’s brand, and can be identified by the name of the retailer itself or a name created specifically for that purpose…
Dona Antónia Adelaide Ferreira, conhecida por “Ferreirinha”
Thanks to her, the Douro region thrived again. Vineyards, olive groves and orchards. And roses and roses. Not only for their beauty, but because of the discovery that, since roses are more fragile, they give early signs of disease, enabling treatment and salvation…
Wine marketing and its importance in the spirits industry
The era of the Mad Men revolutionized the industry of marketing and publicity. Creating the best product was no longer sufficient: brands needed to communicate it and communicate it right. The act of branding became intimately connected to the art of…
Marketing de vinho e a sua importância para o setor de bebidas
The era of the Mad Men revolutionized the industry of marketing and publicity. Creating the best product was no longer sufficient: brands needed to communicate it and communicate it right. The act of branding became intimately connected to the art of…
