Private labels

Private Brands, also known as private labels, retailer brands or store brands, are defined as all merchandise marketed under the retailer’s brand, and can be identified by the name of the retailer itself or a name created specifically for that purpose…

Wine labeling rules and regulations

Laws and specifications to be taken into account in the production of wine labels. A book is not chosen by its cover, but a wine can (and should!) be chosen by the label. As such, special attention needs to be paid to labeling rules…

Wine label design throughout time

From Antiquity to Today. Throughout history, wine label design largely evolved because of the wide variety of grapes, and types of wines that can be made from these grapes. This diversity occurs…

Wine Brands: the History behind the Label

Using a Wine Label Design to Create Context. The wine label does more than just offer information about the wine. It creates a context for the product itself, and frames the entire experience. In order to build this context, we must create a sense of place…

The importance of the label design on a bottle of wine

The label is the first contact that we have with the wine. It is through the label that we are able to learn about the wine’s history, castes, and age. And, it’s only after looking at the bottle do we decide if we want to taste what’s inside. Wine, by nature, tells a story…

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