Nov 27, 2020 | design, packaging, process
back to Blog Dona Antónia Adelaide Ferreira, known as “Ferreirinha” …, was born in Régua in 1811, and was one of the most prominent characters in the history of the Douro region. When she died at the age of 85, she left the largest national Port...
Dec 10, 2019 | design, packaging, process
back to Blog Private labels The way to achieve success Private Brands, also known as private labels, retailer brands or store brands, are defined as all merchandise marketed under the retailer’s brand, and can be identified by the name of the retailer itself or...
Dec 3, 2019 | design, packaging, process
back to Blog Wine labeling rules and regulations Laws and specifications to be taken into account in the production of wine labels A book is not chosen by its cover, but a wine can (and should!) be chosen by the label. As such, special attention needs to be...
Aug 30, 2019 | design, packaging, process
back to Blog The Design Inspiration Behind an Iconic Wine Label The process of creating an inspired design The label on a wine bottle is indispensable to its identity. It serves not only to indicate its name, but also its physical and historical context; the brand’s...
Aug 29, 2019 | design, packaging, process
back to Blog Wine marketing and its importance in the spirits industry The era of the Mad Men revolutionized the industry of marketing and publicity. Creating the best product was no longer sufficient: brands needed to communicate it and communicate it right. The act...
Aug 29, 2019 | design, packaging, process
back to Blog Lés-a-lés: Each wine label, a ticket to a forgotten destination From ideation to execution: The process of designing a wine label Each wine has characteristics that make it unique. From the sprout of the first crop until the moment bottle is...
