For each Label a new Story, a New Concept

Aug 30, 2019 | Uncategorized

For each Label a new Story, a New Concept

How Rebranding can bring a Wine Brand back to Life


Considering the long History and ancestral nature of wine, it’s to be expected that plenty of renowned wine brands have been around for a very long time. Some of these wines have been sold for centuries, in unidentified wooden hulls, bottled and labeled by whoever bought them with no information regarding its origins or other relevant information about the wine.   

Other brands use labels with an outdated aesthetic, containing barely more than the information required by law, wasting the opportunity to add value to their wine by celebrating its past and invaluable historical context.  

The market has evolved, and nowadays a wine’s brand and identity is indispensable to its commercial success and recognition. This underlines the necessity of investing in proper branding, or in the case of the older wine houses and families with an outdated image, re-branding.  

 

Quinta do Côtto

The wine production at Quinta do Côtto was focused on Port wine almost exclusively. In 1932 began the modernization of the vineyards and wine cellar, giving special attention to the production of Douro wines, red and white, and Vintage Port – from traditional castes.   

This iconic band, produced at this estate over the Douro river, has inherited numerous stories and potential sources of inspiration throughout its years of existence.  

One of the main goals of this re-branding project was to preserve the graphic legacy of the brand, enriching and modernizing it through its historical and familiar legacy.  

In the last decades, the Vinhos de Quinta have seen a rise in their fame and recognition in Europe, due to their growing quality as wines. This evolution is owed to the consolidation of the Vinho de Quinta concept, lead by Quinta do Côtto. 

 We created from scratch a fourth label, for a wine with a peculiar story and characteristics. The vineyard from which it was made arrived at the hands of this family in 1865, as part of Rosa Carolina Pinto Barreiros dowry to marry the family’s heir, António Montez Champalimaud.  

Inspired by this story, the wine was called “Vinha do Dote”, which translates to “Dowry’s Vineyard”, as an homage to Rosa Carolina not just in its name, but also in the lovely and delicate illustration of this narrative featured in the wine’s label.   

Each wine was worked on individually so that each one could develop its own identity while still sharing the same DNA – their connection to the Quinta.  

These products form a family, with both individual and collective values – and each one of these elements tells the prestigious history of Quinta do Côtto. 

 

Vinho Porto Ferreira

Ferreira has been the reference when it comes to great quality Portuguese wine since 1751. The brand’s history is often mixed with the history of Alto Douro’s wine region, defined in 1756, and its famous Port wines and table wines (Douro DOC).  

Widowed twice, Dona Antónia didn’t just manage and become the face of her inherited wine brand Porto Ferreira.  

At 33 years old she took charge of the company’s businesses, grew and strengthened them due to her entrepreneurial spirit and extraordinary charisma. She gave an enormous boost to Douro’s viticulture and developed social assistance services in the area. Her wit and kindness were greatly appreciated by her contemporaries, that gave her the affectionate nickname “Ferreirinha”.  

More than 250 years have gone by, and Ferreira is still a reference in its industry. 

 We gladly accepted the challenge of restructuring the image of this legendary brand, with such a heavy impact on our country’s culture and History. 

The well-known range of wines Porto Ferreira, created by “Ferreirinha” herself, now has a vibrant new image.  

We focused on making subtle but significant changes, this process was guided by the idea of a fresher, cleaner and more youthful typography for the label.  

We developed a new logo and improved the packaging desire of the entire collection, managing to establish a connection to the past, the present and the future simultaneously. This rebranding stays truthful to its history and its origins, essential to such a valuable brand as Porto Ferreira.

Monte da Ravasqueira

The Monte da Ravasqueira property was acquired in 1943, but even before that it already had a centuries of History and traditions. By the end of the 90’s, the family that owned Monte da Ravasqueira started cultivating the first vineyards thus initiating their expedition in the world of viticulture.  

In 2017 they repositioned themselves in the wine market, emphasizing two wines in particular – Ravasqueira and Monte da Ravasqueira.  

Our approach to rebranding this wine collection is driven by the will to reveal these wines’ personalities, produced and bottled in this Alentejo hill, so rich in traditions.  

We let ourselves be swept away by the bucolic beauty of its landscapes and by the project left unfulfilled by José Manuel de Mello, who passed away before accomplishing his goal: to make Monte da Ravasqueira a standout reference in the Alentejo wine industry. This project was taken on by his twelve children, who want to pay homage to their father with every premium wine bottle that leaves their property.  

Alentejo’s very soul is present in the way of life of those in Monte da Ravasqueira: the hot days, the cosy nights, the warm and spontaneous hospitality.  

We wanted that spirit to remain present in the visual identity of the Monte da Ravasqueira wines: a logo inspired by the stud iron, very used in the property’s decoration – deep blues e warm metallics to enhance the premium qualities of the wines that the project Monte da Ravasqueira wanted to honour. 

This way, we present a brand that stands out by its authenticity, by the quality of its wines and the unpretentious hospitality of Alentejo’s people. 

Pin It on Pinterest