How are wine labels designed?

Aug 29, 2019 | design, packaging, process

The importance of the label design on a bottle of wine

The label is the first contact that we have with the wine. It is through the label that we get to know the beverage’s history, the castes, and its age. And, only after looking at the bottle do we decide if we want to learn about what’s inside.

A drink that is present in all significant moments and occasions, each wine tells a unique story. And, it is this story that is told in the design of each label.

A wine label, a story

Each label is designed and conceived in a unique way.

The conversations with the producer, their ideas, their stories, and their objectives are all fundamental elements of a successful design. The soil where the wine was planted, the grape varieties, the sun exposure, the altitude, and the step on the mill are the basis for drawing a label and crafting a narrative.

From creative concept to branding

After absorbing all the information from the producer and the winemaker, and letting ourselves be inspired by the landscape, the smell, the flavor, the creative process begins.

Here, we combine art and marketing to create a label that conveys the wine’s unique history, focusing on the essence of the brand without forgetting the storytelling aspect.


From our portfolio: Tyto Alba

Today, we’d like to introduce you to the project Tyto Alba and the creative process behind the design.

We created a concept, name, and entirely new packaging for Companhia das Lezírias’ award-winning Tyto Alba wine.

The central challenge was to portray the brand- which was founded in 1836 under the reign of Queen Maria II- in all its grandeur and tradition, while adding a touch of modernity. We also sought to incorporate the brand’s core values, such as the environmental preservation projects that have come to define the company’s flag in recent years.

The name, the concept, and the design of the label were inspired by the connection between Companhia das Lezírias and the vineyard’s surrounding wildlife. The name Tyto Alba, which is the scientific name for the white barn owl, was selected to celebrate the role that owls hold in wine production: their presence acts as a natural pest control and environmental regulator. As such, its presence on the label is equally fundamental.

The branding is intended to enhance the traits of this bird, engaging in a design that brings life to its elegant and mysterious personality.

In Tyto Alba, a brand was born that recalls the hundred-year history of a House, honours the history of Portugal, and commemorates past and present in the lives of all the Portuguese.

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