Aug 29, 2019 | design, packaging, process

Lés-a-lés: Each wine label, a ticket to a forgotten destination


From ideation to execution: The process of designing a wine label

Each wine has characteristics that make it unique. From the sprout of the first crop until the moment bottle is served, every wine tells a special story. This story is told through the design of the label. 

At Rita Rivotti, we focus on turning marketing into art; a creative process that communicates the unique history that gives every wine it’s distinct notes and personality. From the spring rain showers to the hot summer days. A journey told by a single canvas: the label.

Case Study: Lés-a-lés wine concept, branding, and packaging

To illustrate the creative journey behind each wine label,  we’ll take you to from beginning to end of one our award-winning design projects: Lés-a-lés.  

This project is really a collection of projects, in which we crated the concept, suggested the name, and designed the packaging that gave these wines new life.  

ConceptUncovering the inspiration

Every wine is a journey; every label is a ticket to discover a forgotten heritage. 

This was the concept that inspired Lés-a-lésTravels in my homeland 

The desire to reclaim the old castes and near-extinct wines of Portugal is what sparked this collection of exclusive, limited edition wines. Inspired by travels throughout the country, the Lés-a-Lés project represents the exploration of traditional wine-making regions with vivid and forgotten varieties. 

BrandingCreating a collective identity

The rich sense of wanderlust behind this project is what makes “Lés-a-lés” the perfect title for the brand.  

The name comes from a traditional Portuguese expression which means, for lack of a better translation, “from one end to the other.” To know a road “Lés-a-lés” means to know not only the path to the destination, but every point in between. 

The Lés-a-lés project embodies a collection wines that are all points along a greater journey. However, each point is unique, having its own name, personality, and story to share.  

Through each bottle, you, too, can discover the forgotten lands of Portugal, such as the medieval village of Orem, Baga de  Franco, or Terrantez do Pico.

Packaging Design: A label that speaks for itself

The packaging is designed to reflect the essence of the brand and its history.  

For the wines of the Lés-a-lés project, there was an opportunity to convey this sense of wanderlust to the consumer, even before opening the bottle. Lés-a-lés was born of the travels and experiences of Portuguese winemakersEach wine is a vessel for sharing these adventures and the incessant quest to find and awaken dormant castes.  

If every wine represents a journey, then with Lés-a-lés, we explore the tastes of forgotten grape varieties from the north to the south of the country. With each bottle opened, we buy a ticket aboard this trip through Portugal and travel through age-old history behind this new brand. 

To explore more of our award-winning projects, click here.  

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