Concept / Naming / Packaging
Companhia das Lezírias, S.A.
Prémios Lusófonos de Criatividade 2017 · Silver Medal in the Packaging category
Our natural affinity with premium brands made it extremely gratifying to have the opportunity to create the concept and packaging for this olive oil that originated in the same olive grove where the Alter Real purebred Lusitano horses are born.
The Alter national stud farm was created in 1748 by King João V, the ‘Magnanimous’, to breed Portuguese horses for high school dressage. The broodmares are kept in the farm’s stables during the day and go out into the field as a herd in a remarkable event that takes place every evening.
They spend the night in the Coutada do Arneiro olive grove where they graze freely and foal in the spring, giving birth to this noble breed’s future Studs.
Our challenge was to create a package that pays tribute to the origin of this olive oil born in a golden cradle with a fresh and appealing language.