Concept / Naming / Packaging
Universidade de Trás-os-Montes e Alto Douro
It was a great honour for us to create a wine brand for UTAD (University of Trás-os-Montes and Alto Douro), a leading academic institution for Viticulture and Oenology in Portugal. Each wine in this portfolio is the self-portrait of a former student, who imagined and created it. It evokes their knowledge and experience.
We created a simple yet powerful image that conveys this institution’s values and exalts each student and the story of their wine. A timeless image that reflects the prestige of these limited editions.
We were inspired by the graphics of the Final Graduation Diplomas and recovered the University’s original coat of arms; “scientia et labore omina adipiscere”.
We named it ALUMNI.