Concept / Naming / Packaging
Pentawards 2017 · Gold Medal in the Wines category
Muse Creative Awards 2017 / Packaging · Platinum Winner
Olio Nuovo Days / Best Label · World’s Best Olive Oil Packaging
A small olive grove near Évora has been passed down from generation to generation, like a family heirloom, despite the great difficulty to maintain it. To keep it going, the current generation decided to bottle and sell the olive oil.
Because it is a small production, with the inherent limitations to competitiveness, we recognised the tourist potential and proposed a packaging that targets this public, focusing on local points of sale located near tourist attractions. Thus the “Amor é cego” (Love is blind) statue emerged, part of a set of decorative figurines (Figurado de Estremoz) made from clay throughout centuries by artisans in the Alentejo to portray feelings, local trades and sacred figures.
The “Amor é cego” figure, blindfolded and adorned in festive attire, symbolises the irrationality of love. The same love this family feels for their land. The same irrationality.
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Each bottle, which contains extra virgin olive oil produced from traditional varieties by a devoted family, is also a decorative piece, a memento of the region and a true icon of popular culture. The packaging is a simple, ecological and affordable solution, that also serves to showcase this charming little bottle.
This project was a bestseller and sold out in the first months, leading the family to expand its production to other olive groves, with the same love.