Naming / Concept / Packaging
Herdade de Balanches
Mértola, a border town, rises on the right bank of the Guadiana River and is surrounded by a landscape that combines mountains and plains in a dry Mediterranean climate. This is where we find Herdade de Balanches, with its vines growing in schist soils, like an oasis in the desert.
Special care and attention arise from the close bond between a producer and the land, from the instinct of those who know and shape it like no one else, in a wordless dialogue that creates unique nectars.
For a project so well crafted by a producer’s hands, we developed a handwritten lettering for the Balanches logo, which conveys this message in a clear and natural manner. This scenario of simplicity becomes complete when placed against the immaculate white backdrop of the village of Mértola, the “Princess of the Guadiana”.