Concept / Naming / Packaging
For one of the most internationally recognised Spanish producers, we created the name and image for Berberana del Sur, a young and sophisticated brand that targets the Scandinavian markets. In it, we highlighted Spain’s most popular features: a southern country, with plenty of sun and beaches, where you can spend quality time with friends and family.
To the strong Berberana logo, with the dragon as its symbol, we added brightly coloured elements. Thus, the logo’s power is balanced by a fresh touch, combining tradition and innovation, sophistication and youth, dualities that complement the transformative experience offered by these wines.
