Concept / Naming / Packaging
Esteban & Tavares, Lda.
Prémios Lusófonos de Criatividade 2014 · Bronze Medal in Packaging category
Pentawards 2014 · Gold Medal in Luxury Category
From a common perspective of what the Douro region has to offer, arose the will of two women to come together and make a wine that did it justice. Susana Estéban and Sandra Tavares da Silva, two close friends and renowned Portuguese winemakers, decided to unite their extensive experience and craft a wine that would reflect the Douro’s irreverent spirit in a unique manner.
Searching for an identity for this outstanding wine, we were inspired by a very feminine universe where, naturally, “two ladies get together to…Crochet”. The meticulous work involved in this “knot by knot” embroidery makes it a true work of art. Few things could better illustrate two women’s love and dedication to a project than this ancient ritual, so feminine and traditional in Portugal.
This is how we created Crochet, a wine whose qualities are elevated by an exceptional package. In it, we blended tradition and uniqueness, providing a genuine experience of the Douro’s nature.