Concept / Naming / Packaging
Lemos & Van Zeller, Lda.
In the image for van Zeller wines, we wanted to convey the great accomplishments of a family history steeped in the Douro, without losing the balance that characterises them. Among this producer’s range, VZ and CV, the most recognised, are a special case. Here, the austere lettering contrasts with the delicate and ornate traces that compose it, just like the grandeur of the Douro landscapes contrasts with the elegance of its wines.
No image is used to illustrate these wines, as the letters alone become the icon of the brand. The underlying message of consistency, strength and reliability, combines with elegance. Each bottle contains a delicious dialogue that unwinds between complexity and grace, sip by sip.