Concept / Packaging
Sogrape Vinhos, S.A.
With the optimism and dedication that define us, we readily accepted to redesign the image of a brand with a tremendous cultural charge, intertwined in Portuguese history.
Porto Ferreira’s range of wines, created by Dona Antónia Adelaide Ferreira, a charismatic woman who dedicated her life to the Douro and Port Wine, today exhibits a renewed and more attractive image.
Because the smallest of changes are sometimes the most powerful, and since reinvention is a process that any brand should undergo, we developed a cleaner and more youthful lettering for Porto Ferreira’s new look. To accompany the new logo, we improved the entire line-up’s packaging and design. We built a bridge between the past, present and future, in a solid project that remains loyal to its history.