Concept / Naming / Packaging
Portuguese Distillery & Friends, Lda.
Meios e Publicidade Prémios Design 2015 · Packaging
Establishing its position in an industry developed and dignified by the English, the new gin Friends arises from a joint venture between two close friends who boldly stand out in the winemaking sphere. To the 38 botanical ingredients commonly used to produce gin, Tiago Cabaço and Luís Ferreira added dried Touriga Nacional grapes, a noble Portuguese variety, achieving a highly unique set of aromas.
In order to convey the brand’s originality and youthfulness, we chose to illustrate a cat and a dog. What may at first seem like an improbable pair, upon closer consideration reveals the union of two extremely different individuals to achieve something extraordinary.
It not only represents the friendship between Luís and Tiago, but also the combination of gin’s British past (dog) and the influence of Portuguese wine (cat). The noble dog and illustrious cat are the face of the memorable Friends concept, guaranteeing it a special place in shops and bars.