Concept / Packaging
In the universe of craft beers, a project emerged to honour the most famous feline in Portugal. The Iberian Lynx, with a strong character, energetic and agile, is a species protected and cherished by everyone familiar with this cause.
Opening up this new world of craft beer, we developed an image for the Lince beer which symbolises this wild cat’s acumen, agility and energy. We used its expression and features as a differentiating element, creating a strong visual impact and generating natural empathy with the brand. We gave the youthful and irreverent illustration earth tones that allude to this beer’s artisanal production process. A tribute to the noble cause of the Iberian Lynx in Portugal.