Concept / Naming / Packaging
Sociedade Agrícola da Carochinha, Lda.
The village Carochinha and the farm with the same name are located in Alentejo, beside the Atlantic coast.
We drew inspiration from the famous Portuguese tale ‘Carochinha’ (ladybird) to conceive this wine’s image. From extensive research and study on the illustrated stories from the 1950s and 1960s, we created a complex, captivating and inspiring illustration that brings this label to life. We recreated a modern Carochinha who plants her own vineyard by the sea.
The gift box, in natural cardboard, contrasts with the colourful interior that can be seen from a window through which João Ratão (another short story character) admires his beloved.
A strong and innovative image that pays tribute to traditional Portuguese culture.