Concept / Packaging
Herdade do Rocim
Herdade do Rocim is located in the town of Cuba, near Vidigueira. This is a family project led by the couple Catarina Vieira and Pedro Ribeiro, both winemakers, who are passionate about the estate and the wines they produce, applying their know-how to position them at the highest quality standards. Of the estate’s 120 hectares, 70 are reserved for vineyards and, of these, 22 have been converted to organic production methods, a reflection of these winemakers’ environmental concern and their commitment to preserve native species.
In its 10 years of existence, we redesigned the range of Herdade do Rocim wines, including the logo, and created a seal that expresses the philosophy they uphold. We chose Linaria ricardoi as a symbol for the brand, an extremely rare plant with lovely violet flowers. To preserve this plant, Quercus established a micro-reserve in the region, with Rocim becoming actively involved in the cause.
We sowed two wines and watched them grow, like a plant in every phase: Terracotta and Crónica#328.
Rocim Terracotta was crafted like the clay of the amphorae where it ages, making it unique and distinct from traditional oak barrels. Each bottle proudly displays a medallion hand crafted by a potter (individual piece). The natural texture of this clay piece with the embossed text invites us to touch and discover, while the material itself reveals clues for tasting.
This project’s premium wine pays tribute to its founder, José Ribeiro Vieira. A man who wrote his thoughts in chronicles he published. Inspired by this legacy, we called it Crónica#328, after the text he left unfinished, but which his daughter and son-in-law were able to continue. The bottle lies on a sheet of paper, as if they were part of each other, in a wooden box, elegant and complex, like the wine and the man it honours.