Concept / Naming / Packaging
The belief that haste is the enemy of perfection, and a profound respect for Nature’s timings, could only result in something that reflected that patience and contemplation. At a time when everything must be immediate, when space and time are not properly appreciated, there is nothing like challenging these habits to show that quietude brings good things.
From this philosophy, we created the name, concept and image for the wines Tic Tac – The wisdom of time. The clock displayed on the label, made from real wood, symbolises the wisdom of times gone by. It reminds us of the engraved wall clocks that used to hang in old houses, the ritual of winding them and the insistent cuckoo that was a constant reminder of time passing.
This is a project that conveys the devotion involved to craft this wine, and the patient four-year wait until the perfect moment to bottle it.