Concept / Naming / Packaging
Companhia das Lezírias, S.A.
Pentawards 2015 • Silver Medal in the Beverages category – Wines
A’ Design Awards 2017 • Silver Medal in the Packaging category
Companhia das Lezírias is the largest livestock and forestry estate in Portugal, but its importance extends beyond agricultural production. Over the years, it has provided support to various environmental research and preservation projects associated with its fields of operation.
Among the numerous projects it has supported, TytoTagus stands out, which studied the biology and dispersal of the Barn Owl, or Tyto alba, classified as a species with unfavourable conservation status. This project involved placing nest boxes throughout the forest where the young owls were ringed and marked with radio transmitters, enabling them to be studied and protected. This initiative led to a remarkable increase in the resident colony, becoming one of the largest in the world.
This family of owls has returned the favour by protecting the eco-balance of the vineyards through its role as a natural pest control and sentinel of environmental quality.
It was this connection between the vineyards, Companhia das Lezírias and the Barn Owl that inspired us to create the name and concept of Tyto Alba wines. We dreamt about this mythical bird’s features and portrayed them in a design that brings them to life, reminding us of its intriguing and mysterious personality.
The wines are carried in a wooden box that can be hung in a tree and reused as a nest box.
This way, through their watchful guardian, Tyto Alba wines represent Companhia das Lezírias’ commitment to conservation and biodiversity.