Concept / Packaging
In Trás-os-Montes, the promised land of wine, where there are still new horizons, there is a project that honours the region’s centuries of winemaking history.
In a true journey into the past, we discovered the treasure the Romans, lovers of vines and wine, left behind. They etched into this land’s rocks the largest collection of Roman winepresses in the world. This is where they produced Passum, a light wine that delighted Rome and was the only wine women were permitted to drink at the time
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The name Valpaços originates from Passum, and from here the concept of Valle de Passos emerged. Immersed in the fascinating culture of the Roman era, we created an identity and image for this estate’s wines, merging the past and the present. We added life to the classic and elegant labels by using colour in the capsules. The embossed image of Roman women, dancing while holding hands, is subtle but powerful, and conveys the joy of a mother and daughter, two strong women who lead this project.
A sophisticated design that evokes the history of Trás-os-Montes and glorifies the values of the Quinta de Valle de Passos estate.
