Concept / Naming / Packaging
FRUPOR Sociedade Agro-Industrial, S.A.
Where the Alentejo reaches the sea, on the jagged Vicentine slopes, the first coastal vineyard grows, whose wines were entrusted to us to create an identity, a name and an image.
From the very first moment, we recognised the strong maritime influence. The vineyard’s location so close to the sea is the major distinguishing feature, with the Atlantic breeze and frequent fog marking the profile of these wines that, although originating from the Alentejo region, stand out due to their great freshness and salinity.
It was natural and unavoidable to name this firstborn from the Vicentine coast ‘Vicentino’, reinforcing its positioning with the signature “wines from the Atlantic coast”. As a complement, we created a fresh and simple image that carries us to the vineyard and, from there, looking west to the horizon, we see the wonder of the sea merging with the sky.
The Vicentino wine range is comprised of four price segments to differentiate them, for which we created four unique moments and painted the sky: “sunrise”, “sunset”, “foggy” and “moonlight”.