Concept / Naming / Packaging
José Rodrigues, Unipessoal, Lda.
In 2011, José Rodrigues was captivated by the Alentejo plains, which reinforced his desire to leave a lasting legacy. Committed to produce truly special wines, he drew inspiration from the seven virtues in the epic poem by Prudentius, Psicomachia, giving way to the concept of Vinha das Virtudes.
For this producer, we developed a distinct monogram, a symbol of his company and family legacy, which provides a refined seal for the boxes and labels. We also used Prudentius as inspiration to conceive an image that conveyed this concept unequivocally.
Each wine adopts the name of a virtue, on labels in a heptagonal shape. On each of the seven sides we placed a name of one of the seven virtues. The lettering, timeless and noble, makes it impossible for these bottles to go unnoticed.