Journal
Explore the art of wine branding. Discover insights on label design, packaging, and rebranding, and learn how each element tells a wine’s unique story.
Dona Antónia Adelaide Ferreira, known as “Ferreirinha”
Thanks to her, the Douro region thrived again. Vineyards, olive groves and orchards. And roses and roses. Not only for their beauty, but because of the discovery that, since roses are more fragile, they give early signs of disease, enabling treatment and salvation…
Private labels
Private Brands, also known as private labels, retailer brands or store brands, are defined as all merchandise marketed under the retailer’s brand, and can be identified by the name of the retailer itself or a name created specifically for that purpose…
Organic Wines and the Importance of Packaging
Organic Wines are increasingly popular. This is undoubtedly due to the growing popularity of organic products at large. Although still considered niche, there is increasing demand for organic food and wine…
Illustration design for wine labels and premium packaging
Illustration is one of the oldest forms of communication. From the earliest rock paintings to modern digital creations, communication through image has always accompanied man. It is a way of telling stories without the need for words…
The Power of Package Design for Gourmet and Premium Products
They say we are what we eat. And the fact is, we are increasingly demanding about what we eat. The same goes for what we drink, season our food with, and consume in general…
Wine labeling rules and regulations
Laws and specifications to be taken into account in the production of wine labels. A book is not chosen by its cover, but a wine can (and should!) be chosen by the label. As such, special attention needs to be paid to labeling rules…
The Design Inspiration Behind an Iconic Wine Label
The process of creating an inspired design. The label on a wine bottle is indispensable to its identity. It serves not only to indicate its name, but also its physical and historical context; the brand’s essence and its producers…
Wine label design throughout time
From Antiquity to Today. Throughout history, wine label design largely evolved because of the wide variety of grapes, and types of wines that can be made from these grapes. This diversity occurs…
How Rebranding Can Give a Wine a New Life
Wine has been an integral part of cultures for centuries. As such, many of the wines that we drink today come from old traditions and long lineages…
Wine Brands: the History behind the Label
Using a Wine Label Design to Create Context. The wine label does more than just offer information about the wine. It creates a context for the product itself, and frames the entire experience. In order to build this context, we must create a sense of place…
Why Packaging Design is so Important for a Wine’s Brand Identity
The Importance of Packaging Design in Forming a Brand. From the casks, wine can be packaged in several different ways, such as glass bottles, cans, or boxes. The package in which a wine is sold…
Wine marketing and its importance in the spirits industry
The era of the Mad Men revolutionized the industry of marketing and publicity. Creating the best product was no longer sufficient: brands needed to communicate it and communicate it right. The act of branding became intimately connected to the art of…
Lés-a-lés: Each wine label, a ticket to a forgotten destination
From ideation to execution: The process of designing a wine label. Each wine has characteristics that make it unique. From the sprout of the first crop until the moment bottle is served, every wine tells a special story. This story is told through the design of the label…
The importance of the label design on a bottle of wine
The label is the first contact that we have with the wine. It is through the label that we are able to learn about the wine’s history, castes, and age. And, it’s only after looking at the bottle do we decide if we want to taste what’s inside. Wine, by nature, tells a story…
Rita Rivotti: The Brand That Creates Brands
Art is a form of communication and communicating wine is, today, an art. Rita Rivotti is already a well-known name in this world, having imagined more brands than one imagines. “We love what we do,”…
