Por Trás do Rótulo: o Processo Criativo

Rita Rivotti

The process of creating an inspired design. The label on a wine bottle is indispensable to its identity. It serves not only to indicate its name, but also its physical and historical context; the brand’s essence and its producers…

Regras para rotulagem de vinhos

Rita Rivotti

Laws and specifications to be taken into account in the production of wine labels. A book is not chosen by its cover, but a wine can (and should!) be chosen by the label. As such, special attention needs to be paid to labeling rules…

Ilustração para rótulo e embalagem

Rita Rivotti

Illustration is one of the oldest forms of communication. From the earliest rock paintings to modern digital creations, communication through image has always accompanied man. It is a way of telling stories without the need for words…

Vinhos Biológicos e a importância do Packaging

Rita Rivotti

Organic Wines are increasingly popular. This is undoubtedly due to the growing popularity of organic products at large. Although still considered niche, there is increasing demand for organic food and wine…

Marcas próprias

Rita Rivotti

Private Brands, also known as private labels, retailer brands or store brands, are defined as all merchandise marketed under the retailer’s brand, and can be identified by the name of the retailer itself or a name created specifically for that purpose…

Dona Antónia Adelaide Ferreira, conhecida por “Ferreirinha”

Rita Rivotti

Thanks to her, the Douro region thrived again. Vineyards, olive groves and orchards. And roses and roses. Not only for their beauty, but because of the discovery that, since roses are more fragile, they give early signs of disease, enabling treatment and salvation…

Marcas de Vinhos: a História por Trás do Rótulo

Rita Rivotti

Using a Wine Label Design to Create Context. The wine label does more than just offer information about the wine. It creates a context for the product itself, and frames the entire experience. In order to build this context, we must create a sense of place…