IV PILAR
The olive oil that is the fourth pilar in the family business
Rosado & Filhos recently planted an olive grove in Alentejo and the olive oil will be the fourth business owned by the family after civil construction, agricultural machinery and livestock.
The column, as the main element of architecture and construction, is a symbol of support and strength. Inspired by the Temple of Diana in Évora, we create the name and image of this premium olive oil that represents the IV PILAR in the family business.

Client
Rosado & Filhos
Scope
Concept / Illustration / Naming / Packaging / Storytelling