Monte da Carochinha
Recreating a Portuguese tale
The village Carochinha and the farm with the same name are located in Alentejo, beside the Atlantic coast.
We drew inspiration from the famous Portuguese tale ‘Carochinha’ (ladybird) to conceive this wine’s image. From extensive research and study on the illustrated stories from the 1950s and 1960s, we created a complex, captivating and inspiring illustration that brings this label to life.
A strong and innovative image that pays tribute to traditional Portuguese culture.

Client
Sociedade Agrícola da Carochinha
Scope
Concept / Packaging / Storytelling