To create brands with staying power, the first step is to strategically position them. We must find their Central Idea, what makes them unique and relevant to the market. This is the basis from which a good identity will be developed.
The label is the first, and often only, way to visually communicate a product. It should clearly indicate what is inside the packaging and sensorially convey the pleasures closed within. Through the label, we build the brand’s positioning and create trust and loyalty.
Wines have stories. One must build the text that will tell those stories. We create the content for all of the brand’s communication pieces (presentation of the product, website, brochure, technical sheets, advertisements, etc.), in a tone that is consistent with the brand’s positioning.