Tyto Alba

Under the owl’s attentive gaze.

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Client: Companhia das Lezírias, S.A.
Awards:
Pentawards 2015 — Silver Medal for Beverages - Wine category

There is no greater example of respect for nature and protection of a species than has been evidenced by Companhia das Lezírias along the years. This vast company’s initiatives to promote environmental consciousness are of great importance, and go far beyond the wine-growing sector. From the many projects it supports, TytoTagus is just one worth mentioning. The aim was to study the spreading of Tyto alba, commonly known as the Barn Owl. This particular project led to an increase in the owl’s population on Companhia das Lezírias’ properties, thereby reinforcing its role of protecting the vineyards.
This connection between Companhia das Lezírias, the vineyards and the Barn Owl, inspired us to come up with a name and concept for the Tyto Alba wines. We dreamt about this mythical bird’s features and portray them in a special design that makes it come to life, reminding us of its watchful personality, conveying quality and reliability.
Thereby we bring you Tyto Alba, the wines that invoke their loyal guardian to embody Companhia das Lezirias’ commitment to preserve nature.