Ilustração para rótulo e embalagem
Illustration is one of the oldest forms of communication. From the earliest rock paintings to modern digital creations, communication through image has always accompanied man. It is a way of telling stories without the need for words…
Vinhos Biológicos e a importância do Packaging
Organic Wines are increasingly popular. This is undoubtedly due to the growing popularity of organic products at large. Although still considered niche, there is increasing demand for organic food and wine…
Marcas próprias
Private Brands, also known as private labels, retailer brands or store brands, are defined as all merchandise marketed under the retailer’s brand, and can be identified by the name of the retailer itself or a name created specifically for that purpose…
Dona Antónia Adelaide Ferreira, conhecida por “Ferreirinha”
Thanks to her, the Douro region thrived again. Vineyards, olive groves and orchards. And roses and roses. Not only for their beauty, but because of the discovery that, since roses are more fragile, they give early signs of disease, enabling treatment and salvation…
How Rebranding Can Give a Wine a New Life
Wine has been an integral part of cultures for centuries. As such, many of the wines that we drink today come from old traditions and long lineages…
Wine Brands: the History behind the Label
Using a Wine Label Design to Create Context. The wine label does more than just offer information about the wine. It creates a context for the product itself, and frames the entire experience. In order to build this context, we must create a sense of place…
Marcas de Vinhos: a História por Trás do Rótulo
Using a Wine Label Design to Create Context. The wine label does more than just offer information about the wine. It creates a context for the product itself, and frames the entire experience. In order to build this context, we must create a sense of place…
Para cada Rótulo uma Nova História, um Novo Conceito
Wine has been an integral part of cultures for centuries. As such, many of the wines that we drink today come from old traditions and long lineages…
Wine marketing and its importance in the spirits industry
The era of the Mad Men revolutionized the industry of marketing and publicity. Creating the best product was no longer sufficient: brands needed to communicate it and communicate it right. The act of branding became intimately connected to the art of…
Marketing de vinho e a sua importância para o setor de bebidas
The era of the Mad Men revolutionized the industry of marketing and publicity. Creating the best product was no longer sufficient: brands needed to communicate it and communicate it right. The act of branding became intimately connected to the art of…
