Marcas de Vinhos: a História por Trás do Rótulo
Using a Wine Label Design to Create Context. The wine label does more than just offer information about the wine. It creates a context for the product itself, and frames the entire experience. In order to build this context, we must create a sense of place…
Para cada Rótulo uma Nova História, um Novo Conceito
Wine has been an integral part of cultures for centuries. As such, many of the wines that we drink today come from old traditions and long lineages…
Wine marketing and its importance in the spirits industry
The era of the Mad Men revolutionized the industry of marketing and publicity. Creating the best product was no longer sufficient: brands needed to communicate it and communicate it right. The act of branding became intimately connected to the art of…
Marketing de vinho e a sua importância para o setor de bebidas
The era of the Mad Men revolutionized the industry of marketing and publicity. Creating the best product was no longer sufficient: brands needed to communicate it and communicate it right. The act of branding became intimately connected to the art of…
Lés-a-lés: Each wine label, a ticket to a forgotten destination
From ideation to execution: The process of designing a wine label. Each wine has characteristics that make it unique. From the sprout of the first crop until the moment bottle is served, every wine tells a special story. This story is told through the design of the label…
A cada Vinho, o seu Design
From ideation to execution: The process of designing a wine label. Each wine has characteristics that make it unique. From the sprout of the first crop until the moment bottle is served, every wine tells a special story. This story is told through the design of the label…
The importance of the label design on a bottle of wine
The label is the first contact that we have with the wine. It is through the label that we are able to learn about the wine’s history, castes, and age. And, it’s only after looking at the bottle do we decide if we want to taste what’s inside. Wine, by nature, tells a story…
Como são feitos os rótulos de vinho?
The label is the first contact that we have with the wine. It is through the label that we are able to learn about the wine’s history, castes, and age. And, it’s only after looking at the bottle do we decide if we want to taste what’s inside. Wine, by nature, tells a story…
Rita Rivotti: The Brand That Creates Brands
Art is a form of communication and communicating wine is, today, an art. Rita Rivotti is already a well-known name in this world, having imagined more brands than one imagines. “We love what we do,”…
Rita Rivotti: A marca que cria marcas
Art is a form of communication and communicating wine is, today, an art. Rita Rivotti is already a well-known name in this world, having imagined more brands than one imagines. “We love what we do,”…
